Illinois Holocaust Museum & Education Center Transit Advertising

 

The Illinois Holocaust Museum & Education Center presented a unique challenge: how to acknowledge the dark realities of the past while also promoting the museum's energizing, forward-thinking programs to Chicago’s younger generations?

 

My solution was to recast act​ual stories from local Holocaust survivors in relatable, present-day descriptions and photos, while a bright, modern look mirrored the museum’s reinforced the museum’s visitor journey “from darkness to light.” Striking posters captured attention on Chicago transit, and the bold look became part of the museum’s collateral and website.