Ostrom's Mushrooms

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The lack of sun in Washington state is not a stereotype; the Seattle area enjoys just 152 sunny days per year. But the Northwest is rich in another surprising source of Vitamin D: mushrooms. Regional grower Ostrom’s Mushrooms wanted to educate locals about their brand and its benefits.

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The hand drawn look of the brand refresh leaned into the company’s homegrown appeal while highlighting them as a much-needed natural source for Vitamin D. A new tagline, “If you can’t get sun, get mushrooms” resonated with a sun-starved audience while educating them about the vitamins in Ostrom’s Mushrooms. Messaging was carried out on vehicles, packaging, and point of sale collateral and displays.